To create a society where equality, justice and peace prevail through socio-economic development opportunities for all


To serve as a social innovator promoting the cause of artisans by providing them with decent work opportunities and lead them towards their socio-economic well-being

The visionary

The man who revolutionized traditional carpet industry in India, NK Chaudhary established JRF to enable economic prosperity among destitute communities. Starting with one vision, two looms and an extraordinary journey, he was able to connect people around the world with the timeless craftsmanship of Indian artisans. Through the coming years, he developed a network of more than 40,000 artisans spread across five states, who today work with dignity.

Who we are?

Jaipur Rugs Foundation was born in 2004 as a non-profit organization. Built on the bedrocks of love and compassion, our work is to engage communities to develop their creative capacities and sustain them as a part of an entire movement of empowerment.

Why it matters?

Gender Inequality

Most of the artisans we work with are women – the invisible segment of the rural population. We enable economic independence to women working at home and help them assert their rights.


Addressing the global need and opportunity – we empower artisans to escape the precincts of poverty and hunger by creating sustainable market-based solutions for the sub-altern.

Our presence

JRF is currently working in five Indian states namely Gujarat, Rajasthan, Uttar Pradesh, Bihar and Jharkhand. We are supported by a core team of development professionals and field functionaries. In addition, interns and volunteers from premier academic institutions are constantly involved in spearheading various activities undertaken by the foundation.

Our partners

JRF is supported by brilliant minds and generous hearts. Our progress would not have been possible without them.

British Council
Jenny Jones Rugs
Jaipur Rugs

Ministry Of Rural Development

Handicraft And Carpet Sector Skill Council